The CorridorThe Corridor
← The guests
Martha Mercogliano, guest on The Corridor
C·018

Martha Mercogliano

Founder, Mercogliano Advisors · Angel Investor

Conversations

C·018 · FOUNDERS · 23m

The insider who knows why startups die

Two decades scaling digital solutions inside Elevance Health taught Martha Mercogliano why most healthcare startups fail. Now she helps founders navigate Medicaid, Medicare, payers and providers, and backs the ones worth backing.

Transcript →

In their words

In a regulated market, a solution only works when every stakeholder is at the table.C·018

Corridor Context

Martha Mercogliano is a computer scientist and healthcare technology executive who spent more than twenty years scaling digital solutions across markets and lines of business at Elevance Health. She now runs Mercogliano Advisors, helping startups navigate Medicaid, Medicare, regulation and payer and provider adoption, and invests as an angel.

The arc they moved through

OPENING
El Cafecito

A warm, rapid-fire start. Pride, personality, and the one word in each guest's language that English can't touch.

RESPECT
Denominación de Origen

Where they come from, and how it shaped the way they build, invest, and lead. Terroir over resume.

CONNECT
Términos y Condiciones

The real work. The honest business, the hard decisions, the bet they're actually making. Host as peer, not fan.

CONNECT
La Descarga

The jam session. Escalating questions, playful to profound, and one answer the guest can save "pa' la sobremesa."

REFLECT
La Última Palabra

The same closing question, every guest, forever: who held the door open for you, and whose name goes on the door you're holding open?